BRANDED GEN // FAMILY BUILD DAY
ONE FAMILY.
ONE IDEA.
ONE CLEAR PLAN.
Your family has an idea worth building. Family Build Day is a focused family strategy intensive designed to help you stop circling the same questions, make the decisions that matter, and leave with a practical direction you can act on.
Together, we clarify the idea, audience, offer, family roles, priorities, and immediate next steps; then organize those decisions into a personalized Family Build Plan.
FAMILY BUILD DAY — $995
For families who need clarity before investing more time, money, or energy into what comes next.
WHO IT’S FOR
YOU HAVE THE IDEA. YOU NEED THE NEXT MOVE.
Family Build Day is designed for families who already have an idea, opportunity, or existing project, but need focused conversation, clear decisions, and a practical path before moving forward.
STARTING SOMETHING NEW
THE QUESTIONNAIRE
Before we meet, your family completes a guided questionnaire covering the idea, goals, current challenges, participating family members, opportunities, unresolved questions, and the decisions that need to be made.
Branded Gen reviews your responses in advance so the live session can focus on the issues that matter most instead of spending valuable time gathering basic information.
REALIGNING THE FAMILY
Roles, priorities, expectations, or important decisions have become unclear.
YOU DON’T NEED EVERY ANSWER BEFORE THE SESSION. YOU NEED THE RIGHT CONVERSATION.
EVERYONE NEEDS
Building as a family does not mean every person must do everything or have an equal role in every decision.
Different family members bring different strengths, interests, experience, personalities, availability, and levels of responsibility. We help identify where each participating family member can contribute meaningfully.
LEADER
ONE FOCUSED PROCESS. THREE IMPORTTANT STAGES.
BEFORE
OUR SIGNATURE FAMILY APPROACH
MEANINGFUL WAY
TO BUILD.
Provide vision, protect the mission, and make final decisions when the family needs to move forward.
SELLER
BEFORE // DURING // AFTER
DURING
THE STRATEGY SESSION
Your family receives up to 90 minutes of focused live strategy time. We lead a structured conversation designed to clarify the idea, identify what is still unclear, align participating family members, make important decisions, and determine the most practical path forward. Your family brings the experiences, ideas, knowledge, goals, and decisions.
Branded Gen brings the questions, structure, strategic perspective, and organization. This is not an open-ended brainstorming call. The goal is to make decisions.
CREATOR
Develop ideas, designs, stories, products, content and experiences that bring the project to life.
BUILDER
Takes the plan and helps turn it into something real through practical execution, problem-solving, and steady follow-through.
01 // PURPOSE
EVOLVING SOMETHING EXISTING
Your family business, brand, or project is growing and the structure needs to grow with it.
MAKING A BIG DECISION
Before committing significant time, money, or energy, your family wants greater clarity around the direction.
AFTER
THE FAMILY BUILD PLAN
After the session, Branded Gen organizes the decisions and direction into a personalized Family Build Plan.
Your plan brings together what was decided, who is responsible for what, which priorities come first, and what your family should focus on during the next 90 days. You leave with more than notes from a meeting.
YOU LEAVE WITH A PLAN.
Represents the brand through video, audio, presentations, demonstrations, sales, or public appearances.
Clarify why the idea matters, what your family hopes to build, and the vision guiding it.
MANAGER
Manage plans, priorities, schedules, information, tasks, meetings, files and important details.
RESEARCHER
Gathers useful information, explores opportunities, and helps the family make better decisions.
OPERATOR
Build systems, carry out the work, solve practical problems, and helps keep the work functioning.
SUPPORTER
Encourages the team, strengthens relationships, and contributes wherever additional help is needed.
THE GOAL IS NOT TO GIVE EVERYONE A TITLE.
THE GOAL IS TO GIVE EACH PARTICIPATING PERSON A REAL WAY TO CONTRIBUTE.
WHAT YOUR FAMILY LEAVES WITH
CLARITY YOU CAN TURN INTO ACTION.
YOUR $995 FAMILY BUILD DAY INCLUDES:
Guided pre-session questionnaire
Branded Gen questionnaire review and preparation
Up to 90 minutes of focused live strategy
Clarification of the idea, direction, audience, offer, family roles, priorities, and next steps as applicable
Personalized Family Build Plan
Family Role Map
Prioritized decisions and immediate action steps
Self-directed 90-day roadmap
One 30-minute follow-up strategy session
05 // BRAND
Clarify how the project should be understood, positioned, explained, and presented.
The exact issues addressed depend on your family’s situation. We spend the time where it can create the most clarity and forward movement.
Branded Gen helps clarify, organize, and document the direction. We do not build the business, create all of its content or carry out the 90-day plan unless separate implementation services are approved and added to the project.
A FOCUSED VIRTUAL STRATEGY SESSION
THE FAMILY BUILD DAY AGENDA
Every family and idea is different. We use the following agenda as a guide and spend the most time on the decisions that matter most to your family.
02 // AUDIENCE
Define who the idea is intended to serve and why those people should care.
06 // FAMILY ROLES
Identify strengths, responsibilities, decision-making authority, and appropriate participation.
INVESTMENT
03 // OFFER
Clarify what your family may sell, provide, create, teach, produce, or invite people to experience.
07 // PRIORITIES
Identify the most important decisions, gaps, and areas that require attention first.
NEED MORE TIME? ADDITIONAL STRATEGY — $150/HOUR:
04 // BUSINESS MODEL
Explore practical ways the idea could create value, generate revenue, or support its continued development.
08 // NEXT STEPS
Define immediate actions and organize them into a realistic, self-directed 90-day roadmap.
IMPORTANT NOTE: Not every topic requires equal time, and a single session may not resolve every complex business, legal, financial, or operational question. If additional strategy work is needed, we will identify it before extending the engagement.
A FOCUSED SESSION. A PRACTICAL PLAN.
FAMILY BUILD DAY — $995
BASE PACKAGE INCLUDES:
Pre-session questionnaire and review
Up to 90 minutes of focused virtual strategy
Personalized Family Build Plan
Family Role Map
Prioritized next steps
Self-directed 90-day roadmap
One 30-minute follow-up session
If your family needs additional live strategy after the included sessions, additional consulting can be added at $150 per hour.
Projects requiring several hours,deeper research, multiple additional sessions, implementation, or more extensive deliverables may receive a separate proposal before additional work begins.
IMPORTANT SCOPE NOTE: Family Build Day is a strategy, clarity, and planning service. Branded Gen helps your family organize ideas, ask better questions, evaluate options, clarify direction, define meaningful roles, establish priorities, and document a practical path forward. Your family remains responsible for making final decisions and carrying out the plan.
Family Build Day does not include building the entire business or project, producing content, designing a full brand or website, providing legal or financial advice, or completing ongoing implementation unless those services are separately approved and included in writing.
FREQUENTLY ASKED QUESTIONS
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The live strategy session includes up to 90 minutes of focused strategy time.
The complete engagement also includes questionnaire review and preparation before the session, development of your Family Build Plan and 90-day roadmap afterward, and one 30-minute follow-up strategy session.
Family Build Day is intentionally designed as a concentrated strategy process rather than an all-day meeting.
Any additional time is discussed and approved before it is added. Longer engagements may be divided into multiple sessions so your family can remain focused and make thoughtful decisions.
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The engagement includes more than the live conversation. Your investment also covers reviewing the questionnaire, preparing for the session, facilitating the discussion, and creating your personalized Family Build Plan, Family Role Map and 90-day roadmap afterward.
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No. The family members directly involved in the idea or responsible for important decisions should participate.
We can help determine who should be included before the session.
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That is completely fine. You should have an idea, opportunity, problem, or direction worth exploring, but you do not need to arrive with everything figured out.
Helping clarify what the idea could become is one of the reasons Family Build Day exists.
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Not as part of the Family Build Day. This service provides your family strategy, clarity, roles, organization, and a practical plan your family can use.
If you later need implementation support, we can determine whether Family Brand Launch, Family Website Build, Family Media Platform, or another Branded Gen service makes sense, we can recommend the right next step and prepare a separate proposal.
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Family Build Day provides strategic organization, discussion, planning, and business development guidance. Branded Gen does not provide legal, tax, accounting, investment, or regulated financial advice. Your family should consult qualified professionals when those questions arise.
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We review your application to understand your family, the idea, and what you need help deciding to determine whether Family Build Day is the right starting point. If Family Build Day appears to be a good fit, we will recommend the session scope, estimated length, send the next steps, deliverables, investment before you decide whether to proceed, and provide the pre-session questionnaire.
THE IDEA HAS BEEN WAITING LONG ENOUGH
STOP DISCUSSING THE IDEA.
START BUILDING IT.
Bring us the idea your family keeps returning to. Together, we’ll clarify what it could become, decide what matters most, and create a practical plan for moving it forward.