BRANDED GEN // FAMILY WEBSITE BUILD

GIVE YOUR

Your family has something worth building. Now it needs a website that helps other people understand it.

You provide the story, business information, products, services, photographs, and ideas you want the website to communicate. Branded Gen organizes that material, clarifies the page structure, and turn it into a strategic Squarespace website.

Show the purpose, values, experience, and vision behind what you’re building.

OUR SIGNATURE APPROACH

TELL YOUR STORY

FAMILY STORY

A website should help visitors quickly understand: who you are, what you’re building, why it matters, and what they should do next.

Create an experience that helps the right people recognize that your work is relevant to them.

Test the site, connect the agreed upon domain, train your family, and provide post-launch support.

• Up to 7 core pages using client provided content

• 30 days of reasonable post launch support

• Organization + light editing of client provided content

YOUR WEBSITE SHOULD TURN ATTENTION INTO UNDERSTANDING AND UNDERSTANDING INTO ACTION.

WEBSITE STRATEGY

Clarify your goals, audience, offer, and primary actions visitors should take.

Make your products, services, content, or mission easy to understand.

We bring strategy, structure, messaging, and design together so your family doesn’t have to assemble disconnected pieces on its own.

*The exact scope depends on what your website needs to accomplish.

NAVIGATION + ARCHITECTURE

Determine which pages the website needs and create a logical structure that helps visitors find their way.

Identify the parts of your story and experience that help visitors understand the brand.

RECOGNIZE FAMILY CONTRIBUTIONS

Using the information your family provides, we organize and lightly edit page content so the website is clear, consistent, and easy to understand.

A family website needs to communicate more than what you sell.

It should help people understand why the work matters, who is building it, and what your family hopes to build over time; without oversharing more personal information.

We help organize your story in a way that builds trust while respecting your family’s privacy.

• Website strategy

• Navigation + page architecture

• Custom Squarespace website

• Mobilie responsive design

• Contact or Inquiry form

01

STRATEGY

Build a custom Squarespace design using your brand direction, typography, colors, imagery, and visual personality.

Make it easy to contact you, inquire, buy, subscribe, watch, follow, or learn more.

We optimize the website for desktops and mobile devices so visitors receive a clear and usable experience wherever they find you.

• Basic integrations

• Basic SEO setup

• Domain connection assistance

• Pre-launch testing

• Family training session

Give participating family members meaningful visibility while keeping the larger mission clear.

PROTECT WHAT SHOULD STAY PRIVATE

Create an authentic website without turning your family life into public content.

THE GOAL IS NOT TO MAKE YOUR FAMILY LIFE PUBLIC.

*Your written proposal will list the exact pages, features, integrations, and deliverables included in your project.

OUR 6-STEP FAMILY WEBSITE BUILD PROCESS

The five-step process on the All Family Services page explains how your family contacts Branded Gen and chooses a service.

This six-step process explains what happens after your Family Website Build has been approved and begins.

Clarify goals, audience, brand foundation, offers, and desired visitor actions.

Your family provides the content and assets. We organize and lightly edit them into the approved structure while identifying any missing information.

STARTING AT

*No project begins and no payment is required until the scope, deliverables, timeline, and investment are clearly defined and agreed upon.

FINAL PRICING DEPENDS ON:

• Number of pages

• Amount of copywriting required

• Existing brand materials

• Forms and integrations

• Ecommerce requirements

• Special functionality

• Project complexity

• Requested timeline

• Included core pages

• Deliverables

• Revision rounds

• Responsibilities

• Timeline

• Final investment

• Payment terms

• Items not included

Family Website Build includes website strategy, content organization, light editing, Squarespace design and development. Your family is responsible for providing the facts, stories, product or service information, photographs, videos, legal language, and other content that belongs on the website. Branded Gen does not provide original long-form copywriting, professional photography, legal-policy writing, or complete content creation unless those services are specifically included in your written proposal. Ecommerce stores, memberships, scheduling systems, courses, advanced integrations, custom coding, professional photography, custom illustration, and extensive copywriting may require an expanded scope and additional investment. Nothing is added without being clearly listed and approved in your proposal. Delays in receiving complete content may affect the project schedule and launch date.

BUILD A WEBSITE YOUR

Create a place where people can discover your family, understand what you’re building, and take the next step with you.

Build a digital asset your family can continue developing and improving over time.

BUILD TOGETHER // LEARN TOGETHER // OWN TOGETHER // PASS IT ON.

STRATEGIC WEBSITES. BUILT TO LAST.